Thursday, 8 October 2015

I've joined the Womens Institue!

This year I made myself a promise to get more engaged with other worlds outside of my own network of friends and family. After all its all too easy for us to continue in the comfortable cycle of the familiar and predictable and I felt in need of some new perspectives and fresh thinking.

On the lookout for something a little different, this week I attended a meeting of the ICA. For those uninitiated this is the Irish Country womens Association (think of this as the Irish W.I. or Womens institute).
I am neither Irish nor live in the Country but being a woman I guessed two out of three wasn't a bad fit.
My head was filled with preconceived ideas, largely put there by friends and family who were convinced I'd go and find it wasn't for me.
The Irish Countrywomen's Association
My inability to bake, lack of an Irish passport, strong English accent, and as my husband puts it ' you particular way of thinking' were all cited as excellent reasons why this particular foray would not end well.

Undeterred I arrived early to a small Parish hall in South Dublin to be met warmly by the guilds president, Press officer and various other lady members. I donned my visitor badge, paid my money and settled in for the evening.
After the usual (well for them) prayer in Irish (I mumbled through this bit) and ICA song (I stayed mute through this bit) we were introduced to our speaker for the evening.

What ensued was an hour that simply flew by, enthralled as I was by the wonderful  Lorna Siggins,  print journalist from the Irish Times. She regaled us with stories of her career from her early days in the Newsroom to her reporting on many National and International news items. We heard about her trip to Nepal to accompany the first Irish team to climb Mount Everest, her work on the Corrib pipeline story, Piper Alpha, Chanel tunnel migrants and so much more.
I learnt about the world of journalism and how its transformed in the digital age and how Lorna has had to adapt and learn new skills and habits.

As if this wasn't enough I met with some of the most interesting women I've met in a long time. From the lady who'd recently retired from running her own company and like me was looking for new interests to another very glamorous lady (well over 70) who was leaving the ICA meeting at 10pm to go dancing!

Next week a member of the Royal college of Surgeons in Ireland will be visiting to talk about Irish Doctors in WW1. While the topic may not press all my buttons I'm ready for some  freshness and to meet some more amazing women.

Thursday, 12 March 2015

Making it personal - Environment is everything.

As I sit here in my little home office I’m pondering on the many and varied spaces I’ve worked in over the years. While what we do for a living it important, a job that we find fulfilling and pays the bills, its how we bring our own personality to the space that can make a difference. 

Maybe some companies are missing a trick? In the quest for corporate identity some are opting for bland and ‘safe’ rather than risk allowing people to bring their own identities to work.

Why do some organisations spend so long selecting and recruiting a diversity of people with the right unique talents and skills and then ask them not to bring their personality to work?

Here is my own journey through a variety of working environments:
At 18 my first job was as a colour hand printer in London and meant I had to work in a darkroom for much of my working day. Being totally ‘in the dark’ could sound really depressing but in fact it allowed me to be really creative. Without distractions and immersed in routine procedures my brain wandered to some very strange places. I made plans, plotted my future, imagined all sorts of possibilities, and sang without inhibitions! To all intents and purposes I only saw the walls of my working space for a few minutes every day.  It was a lonely existence and probably on reflection not great for my mental health but the plans I made then are still working out their path today.

At 21 I was married and working as an Area Sales Manager in Retail. Managing a Fashion concession which had branches in department stores throughout the West of England was a dream come true. I spent my time divided between train journeys going to stores (still wonder how I got the job without a driving licence) and on the shop floor. I loved the mix of environments, the solitude of a train and the hustle and bustle of a busy department store. Over time however as my poor feet ached at the end of the day I began to crave a ‘desk job’.  I envied people who could travel to one location, sit down and have their own coffee mug.


In my 30’s I found myself working in the pharmaceutical industry. It’s a big leap from Retail management, but in the late 1980’s anything was possible! I started as Sales Rep. and my working environment was now either driving in my company car (yes, I finally got a driving licence) or in GP surgeries across the North East of England. My car became my office on wheels. I took pride in making it reflect my personality. I decorated it with all sorts of things, had different aromas for different times of year. Cinnamon and spice in the winter and lavender and vanilla in the summer. Car ornaments, audio books, music. It was my refuge after a bad call and a place all my own.
In the surgeries I visited, I began second guessing my customers (General Practitioners) different personality types based on their offices. Those who displayed pictures of their family, had pot plants and kid’s pictures on the wall were the sociable, chatty ones. Those whose desks were barren, ordered & neat were the analytical, questioning and sceptical lot. I will spare you the myriad of other observations and behavioural characteristic connections I made during this time but suffice it to say I began to make it an art form.

In my 40’s still in the Pharma industry I worked in Head office locations, many of which were cubicle open plan and as I rose through the ranks I got my ‘own office space’. Imagine, a desk job, sitting down at last. Over the course of a few years’ cubicles and single occupancy offices gave way to true ‘open plan’ spaces and that’s when the fun started.
Hot- desking, collaborative spaces, stand up meetings, innovation spaces a whole new lexicography had entered the workplace and environments were changing forever. For a while, I think I had more meetings about office space that any other topic. While many top managers welcomed this new way of working people actually working in these environments were not always as delighted.

Now in my 50’s and running my own small Innovation Company (that darkroom has a lot to answer for). Working from home in a small spare room I am now unconstrained from corporate restrictions on colour, layout, and furniture. I now find myself from time to time moving my desk to the other side of the room, painting the walls, changing the artwork and even recovering my office chair.

Productivity vs wellbeing
 “Extensive international research from Ipsos and the Workspace Futures Team of Steelcase shows that 85% of people are dissatisfied with their working environment and can’t concentrate in open plan spaces”. The Guardian spt. 2014
We all know the research, the most obvious issue of open plan spaces is distractions and its impact on employee productivity. However, the less spoken of issue is that basic of needs; to put your mark on a place where you spend a considerable part of your life. I think its just as important to personal wellbeing at work.
I realise that fundamentally it’s doesn’t matter if you work in a car, a cubicle, or from your front bedroom, its not our working location that really matters but its how much we are able to put our mark on it.

Go on – let’s start a movement – How does ‘Environmentally friendly’ sound?

Although I may have heard that term somewhere before J

Thursday, 22 January 2015

Passing on your story.

As a born and bred 'South Londoner' I'm proud and loud about my love of all things London. Although I moved away 30 years ago (really was it that long) I still think of it as 'home' and get a sense of real excitement every-time I return.

So when the family surprised me with a weekend 'back home' I couldn't wait to visit some of my favorite places and take the kids on a tour of my old haunts.

The weekend was packed with trips down memory lane! From visiting Museums I remembered my Mum and Dad taking me to as a kid, showing my kids houses I'd lived in, schools I'd been to, the church where we married, places I'd worked and even the Clubs Id danced the night away in!

It struck me that I had a story to share about everywhere and everything. Just as my Mum and Dad had done with me as a kid; usually telling me stories of war time London, anecdotes of family life where continuing to be shared and passed on.
At one point while on the Tube I found myself telling them to close their eyes, breathe deeply and smell London. It was at that point I realized they did not and probably never would really appreciate London as I do. The look on their faces was a cross between 'Mums really has lost it now' and 'Beam me up scotty'.


"Look interested, Mums taking a picture"

Back home in Dublin I'm reflecting on the stories my kids will share and pass on. Hopefully some of these will include  stories of their crazy Mum who loved the smell of the London Tube trains and never shut up talking.
As a kid I too listened with one ear to the stories I was told by my parents and it isn't until now that I really wish Id taken more notice. I know my kids wont remember half the stories I tell them but that not whats important. What they will remember, just as I do, is that making new memories with your family and passing on a sense of your history are just a couple of the ties that holds a family close.

I'm now off to phone my 89 year old Mum, pen and paper in hand to make sure I don't loose another story!

Thursday, 31 July 2014

Malta with Attitude

Life is good, no really life is good; if only we can find or better still look for the good. The truth is it's always hiding somewhere.
Take for example our recent break in Malta. In a short 8 days we 'clocked up':

  • 2 Emergency Dental visits (my daughters tooth broke on the way there).
  • 2 Emergency Hospital visits (my son fell and cut his knee badly and my daughters boyfriend was diagnosed with a severe case of vertigo).
  • 1 burglary (Sunglasses, Sat Nav all stolen from a car parked in a secure car park).
  • 1 case of Road rage (an irate scooter driving man who chased us down and shouted abuse through our open windows convinced we'd made an illegal turn - we hadn't).
  • 1 parking fine
  • 1 Returned rental car (The first one broke down)
  • 1 Holiday rental from hell
To top it all a disastrous Villa rental that forced us to pack up and move to a hotel after the first night. It wasn't a matter of 'not meeting expectations' but a matter of not meeting basic standard of hygiene or safety! I wont bore you with a list of all that was wrong but among the most notable: Dirty sheets, no running water, an ensuite that turned out to be a plumbed toilet next to the bed and the worst of all a baby cot with a broken leg that was taped onto a small pot! 

On reflection this could go down as the worst holiday ever but in reality its one we will remember most for the amount of laughs and smiles.
As a family we learnt a lot about our own individual and collective resilience and I am immensely proud that from the youngest to the oldest we all kept our sense of humor throughout.

I am also so grateful for the wonderful people that helped and supported us in adversity.
We found the good in life & people hidden just below the surface at every twist and turn. From the hotel staff who went out of their way to ease our plight to the Dentist and technician who broke all the rules to repair a tooth in one day as opposed to the 5 it would normally take. The Doctors who took time to explain about my sons wound and even educated us on the entire process of wound healing - amazing!

What I remain most proud of is the way my family could always see the funny side of each adversity - Two examples:

Our scooter driving road rage man could have been scary as he took chase & shouted abuse through our open windows, but we laughed at his contextually inappropriate choice of swear words. Maybe Maltese swear words don't translate well!

Our Villa disaster prompted us to spend a hilarious evening  re writing the 'real particulars' of the Villa description. It's now become a trip advisor review!

So call me a glass half full type of person (I don't think I am) but what I've learnt in those 8 days on Malta is that attitude is everything.

Maybe we worked extra hard not to allow these situations to spoil our holiday as we were conscious that this was precious time together.

Maybe we were forced to be more resourceful and consciously pulled on our inner resilience.

Whatever the reasons the lessons I've taken is that while we treated an 8 day holiday as special and to be protected at all costs we should and could apply the same principles to life back home.
We are trying our best now we have returned to maintain the 'Malta attitude'. Its not going to be easy but we are now more conscious about not letting stuff spoil life.




Wednesday, 21 May 2014

Blessing in Budapest.

Today has been one of those days where I yet again found myself counting my many and varied blessings and felt grateful to just be alive.

I'm writing this while sitting at the Castle overlooking Budapest enjoying a cold beer in warm spring sunshine.


I've just spent the last 3 days delivering a Leadership training course with a delightful group of people who made me so very welcome and today I get to enjoy a whole day to myself where I can wander & explore this wonderful city.

Sitting here I'm reflecting on the last 12 months of the journey that brought me to this place today. 
Exactly one year ago I resigned from a wonderful company and a job that I loved to set up my own company along with a good friend.

A 'brave and wreck-less' move some people said, while others told me to 'Go for it' and 'enjoy the ride' and what a joy ride its been.


  • I've learnt that running your own business is more about your own backbone and resilience than forecasts and business plans. 
  • I've learnt that I am surrounded by the most wonderful people who really want to see me succeed and give boundless encouragement and support. 
  • I've learnt first hand that when you follow your passion and dreams anything is possible.

Sure, I don't earn what I used to, I don't have the great pension or all the other benefits that went with the corporate life but what I've gained in return is priceless and that is time to appreciate life.
Beer over and I'm about to take time to simply 'smell the flowers' or in this case explore Budapest!

Budapest exploration
I started my day with a stroll around the Jewish Museum. Maybe not everyone's choice of a fun way to spend a morning but I wanted to get a sense of the city and its recent past.
The tour I took really brought the history of this Jewish community to life. It is staggering to thinks of so many families left scarred from their horrific experiences during Nazi oppression. One community persecuted, marginalized and stripped of dignity because of a religious belief.Here I am, a witness to the reliance and strength that in remembering the past they look to the future and
How can one NOT fail to be moved and humbled  standing in front of a display case featuring that hateful Yellow star & stripped uniform of the concentration camps?


Random acts of kindness 
I'm sure my experience in the museum had an effect on me as I was compelled to perform little kindnesses throughout the day. If you speak to my husband he would tell you Its not really like me at all. So although these may seem trivial to you, let me tell you they are huge for me.

On the ride up to the castle in the cable car I shared the carriage with a group of 5- 20 something girls obviously on a mid week city break together.
Their chatter and excitement was really infectious and although its not something I would normally do I offered to take a group picture of them. They so appreciated it that they found me later on in the afternoon and wanted to take a picture of me!

I gave up my last currency to a homeless woman on the street, gave up my seat to a couple who looked like they needed to take a rest and finally gave up my city map to a tourist who looked more lost than me! 

So finally, this journey which simply started out to set up a new company has in fact set up a new me. I've found a new appreciation for just being in the moment, taking time for me and others. Making the most important learning of all that giving up a bit of oneself  feels AMAZING!

Monday, 10 February 2014

Amsterdam - Through a window.

Let’s be very clear before we start, there is one notable exception in this ‘Amsterdam -Through a window’ blog post and that’s the views through various assorted windows in Amsterdam’s famous red light district.  Sorry to disappoint but that just wasn't going to make it to my blog page.

However on my recent weekend trip to this beautiful city it was this very experience (educational and shocking as it was) that led me to seek out alternative windows that displayed the culture, History, innovation and diversity of this melting pot of a city.  Here are just a few that I found and want to share along with a few principles that are worth remembering.
This collection, like Amsterdam is eclectic and diverse and I’ve saved the best Window to last.

Windows that make a statement
The Condomerie shop window around which a crowd of tourist were gathered to peer at the colorful and eclectic display really aimed to make a bold statement. Established in 1987 by two visionary women concerned about the spread of HIV/AIDS and other sexually-transmitted diseases. It bills itself as the world’s first condom specialist store.

It must have taken real courage and a degree of fearlessness on the part of these ladies back in the day. As with all Innovation endeavors bravery and a passionate belief lies at the heart.

Windows to surprise
Now where to start? Virtually every window in Amsterdam promises and delivers a visual feats of surprises in one way or another. Take for example the shop that offered you a Haircut and or espresso. The options yours, come for either one individually or both. In reality a tiny shop with coffee at the front and Barber chairs at the back but filled with a feeling of warmth and welcoming.
‘The Darling’ shop likewise offered you a cup of tea and a cup cake while you browsed for a new dress. Cupcakes spun around on turntables in the window alongside the display of clothes. Even the price tags were cupcake cases and although the shop was no bigger than a walk in wardrobe you felt immediately very ‘at home’.

The Dutch have cracked the ‘break the rules’ principle of innovation and seem to have a philosophy that says ‘Why not’ Rather than ‘No we cant’.


Windows of wonder
At the newly restored Rijksmuseum I stood and wondered in awe at this cathedral dedicated to Art. In the Grand Hall with its vaulted ceilings and painted walls there is a wall of stained-glass windows featuring images of famous Dutch artists. And why not?

The Dutch know how to celebrate and be proud of their achievements and this window is a testament to the skills and craftsmanship not only of the glass makers but the Artists it depicts.

Windows of History
My weekend came to a close with a visit to the House of Anne Frank. A moving and very emotional experience. It felt as though we were somehow eavesdropping in on her inner most thoughts thanks to the remarkable diary she left behind. Anne’s diary provides a window on history from a unique perspective of a teenage girl in hiding from Nazi persecution.


What was most poignant as we walked around the house was the shuttered and blacked out windows. Anne and her family in hiding couldn't risk anyone seeing them from the street so virtually lived for two years in fear of getting too close to a window. Anne yearned for the freedom to simply breathe fresh air.
How strange is it that only a few years ago that this only known footage of Anne was discovered. It shows Anne leaning from the window of her parent’s apartment watching a wedding procession just before she was forced into hiding.

The lesson I took from this final window in Anne’s house is that everyone can do something, even a young teenager in hiding from the Nazis. 

I think a quite from Anne's diary says it all.

 “How wonderful it is that nobody need wait a single moment before starting to improve the world.” –Anne Frank

So finally my personal lesson is that every second of every day is a chance to start over...to recreate or reinvent either yourself or the world around you. It takes small steps by many to make a big change.
Instead of walking over that piece of rubbish, pick it up. Instead of complaining about the decline of our society, volunteer just one hour a month. Isnt it amazing that we humans have potential to learn from our tragedies while moving forward helping ourselves and our fellow earthbound souls.


Wednesday, 8 January 2014

New Year - Same old me.

The New Year has begun and I’m feeling in a reflective mood.

It seems that everyone around me is talking about a ‘New year, New Me’! Be it detox or alcohol free January, promises to exercise more, eat less crap or setting goals to loose 20lbs. At this time of year we all focus on what we should do to improve our lives, health and wellbeing. Its ironic really that it all comes so soon after the period of gluttony and excess we call Christmas.

It’s as though we needed this over indulgent, indigestion fuelled break to give ourselves a good boot up the bottom!

I gave up making New Year resolutions a long time ago. Finally admitting that my ‘good intentions’ didn’t match the lack of strength in my willpower. I actually hate New Year with a passion and would much rather hibernate between Christmas and my birthday on Jan. 6th (epiphany*).

I was born in 1964 – This year marked the end of the so called ‘Baby boomer’ years so Im celebrating my 50th along with 1.014 Mil other Brits. On average 84,000 each month or 2780 per day!!

Far from feeling depressed at reaching this remarkable milestone of a half century I find myself actually wanting to jump with joy. Something remarkable has happened and I’ve had my very own little epiphany. Wait for it……

‘It’s OK to be me’.

Sorry Its not that earth shatteringly stunningly, amazing!

Its true I could do with losing a few pounds, should be eating less Jaffa Cakes & white wine and could be more tolerant of people who irritate me. However on the whole I think it’s actually OK to be me, wrinkles and all.

As Alexander Pope said; ‘To err is Human to forgive is divine’

So my new focus for 2014 is to go easy on myself, try to be a better person but forgive myself if I don’t always get it right, which I undoubtedly wont much of the time. This of course works two ways and I’m really trying to be a little more forgiving of others too. This is proving more difficult J

Whatever New Year resolutions you’ve made – go easy on yourself we are after all only human.

*Epiphany -  enlightening realization allows a problem or situation to be understood from a new and deeper perspective. 

Thursday, 14 November 2013

5 Tips to boost creativity.


Creativity and innovation are terms that often get confused so here is my own personal take on what the difference is and some ways to help boost your own creative thinking to help you innovate with focus!

Creativity vs. Innovation

The difference as I see it between creativity and innovation is the focus.  

Innovation is about ‘how’ we unlock and apply our creative potential to come up with new ideas. It’s all about focussing our creativity to solve a problem, develop new concepts, products or services. It a process to help us apply creativity for commercial impact and should therefore be measurable, systematic and outcome focused.

Creativity on the other hand is subjective it’s difficult to measure and appears to exist and manifest itself differently in everyone’s very individual mind. Just take a look at how the Art world divides itself around the work of people like Damien Hirst to see how subjective creativity really is.


Theodore Levitt  sums it up nicely when he said
“What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.”

 While many organisations now have systems, approaches and processes to help aid the Innovation capability what is appears to be lacking is the individual’s ability to think creatively at work. Hence many organisations still come up with quite traditional ‘me too’ ideas.

We are all too often constrained by behavioural norms that somehow prevents us from being truly creative between 9 & 5!

Here are a few ways which may help:

 FIVE Top Tips to boost creativity:

Keep your eyes peeled and your ear open!
Being curious, staying connected to the world and what is going on around you is a great starting point for creativity. Seeking out inspiration in what you see is the spark for creative thinking. Likewise read stuff that is outside your comfort zone. For me that’s picking up a magazine about Kite surfing or reading a Financial Times article!

To illustrate the importance of staying connected I will points to fashion designer Paul Smith’s inspiring experience in the Milan airport. Smith had some time to kill as his flight was delayed, but instead of retreating to a quiet seating area, he took a stroll around. A lone bracelet charm which had fallen to the ground caught his eye. He picked it up and decided it would make a beautiful button for a shirt. Smith went on to make 30,000 shirts with that button detail.

Meet new and different people
We often surround ourselves with ‘people like us’ which is great but can also lead us to think along similar wave lengths. Instead seek out people with different opinions, attitudes and experiences. It will open new channels of thinking that you never considered.

Find a new place to let your mind wander:
Find a new place to seek out creativity and inspiration. Open your curtains and stare out into the world and explore somewhere you’ve never been. If you can’t leave your home – surf the internet, read a book or try a different routine for a few days and see what sparks fly.

Allow yourself to have some FUN
Somewhere along the way we adults become serious grown ups. Or like me spend time pretending to be a grown up! We sometimes forget how to play like a child and dont let our sense of fun shine out, especially at work. Creativity isn’t always about discipline, in fact letting your mind forget “the rules” may help you spark creative ideas. Assess your work lifestyle, your home and office and any place where it could use some more whimsy and just get playful.


Don’t allow yourself to get “bullied” into the social norm
You know those voices in your head that say “What would people think if I said that out loud?” Creativity shouldn’t have a limit and often we as people let ourselves get bullied around by our own sub-conscience and feel we have to adhere to the status quo. Instead give yourself permission to be different and to seek creativity in any outlet that feels right for you!
 
Want to read more

Wednesday, 2 October 2013

10 Business Buzz words we love to hate.


If you’re working in the corporate world right now it’s highly likely that you will be all too familiar with many of the following phases. I’m sure like me we are all guilty of using any one of these at some time.
Maybe we think it makes us sound terribly clever or it’s a rouse to make people think we actually know what we are talking about or indeed as a way of convincing your boss you should get promoted.
However, all these do is aid miscommunication as everyone reads something different into the ‘real message it conveys’.

I’ve taken a conscious decision to avoid all of these hackneyed phrases and find a more original way of talking/thinking. Its easier said than done! ‘Old habits die hard’.  I hope you have better luck!

 So here we have my 10 most hated clichés along with how I think they really translate. Don't forget to scroll to the bottom for some great clips including my personal favourite  'The Teleconference'.

Credit to Forbes here for some great explanations

Buy in
Agreement on a course of action, if the most disingenuous kind. Notes David Logan, professor of management and organization at the University of Southern California’s Marshall School of Business: “Asking for someone’s ‘buy-in’ says, ‘I have an idea. I didn’t involve you because I didn’t value you enough to discuss it with you. I want you to embrace it as if you were in on it from the beginning, because that would make me feel really good.’”

Best Practice
Refers to a method or technique that delivers superior results compared with other methods and techniques. It is also perhaps the single most pompous confection the consulting industry has ever dreamed up.

Think Outside the Box
To approach a business problem in an unconventional fashion. Kudos to a Forbes.com reader who suggested: "Forget the box, just think." 

Synergize
This word has infiltrated nearly every cube and conference room in the country. Blame Stephen Covey, author of 7 Habits of Highly Successful People. (No. 6 is Synergize.) Of this habit, Covey writes, "To put it simply, synergy means two heads are better than one." The same advice was preached several decades earlier on the hit show Sesame Street. Big Bird called it "cooperation."

Learnings

Like most educated people, Michael Travis, an executive search consultant, knows how to conjugate a verb. That's why he cringes when his colleagues use the word "learning" as a noun. As in: "I had a critical learning from that project," or "We documented the team's learnings." Whatever happened to simply saying: "I learned a lesson from that project?" Says Travis: "Aspiring managers would do well to remember that if you can't express your idea without buzzwords, there may not be an idea there at all."

Reach Out
Jargon for “let’s set up a meeting” or “let’s contact this person.” Just say that---and unless you want the Human Relations department breathing down your neck, please don’t reach out unless clearly invited.

Window of Opportunity
This breezy expression refers to the amount of time, usually brief, in which to take action; when the window shuts, dreams of freedom die. Better scramble through that sucker. Or at least “take action.”

Low-Hanging Fruit
You’d rather not have to climb the tree to get your apple, so you curb your hunger by picking the low-hanging ones. Same goes for business tasks and opportunities. Except that no one knows which tasks and opportunities you’re talking about, or whether ticking them off, easy as that sounds, is a good idea in the first place.

Take Offline

An equally absurd variation of ‘let’s put this on the backburner.’ This means to postpone addressing an issue---one that may have nothing to do with the Internet. Unless you’re talking about removing your company’s Facebook page, you’re probably not taking anything offline. 

Leverage
The granddaddy of nouns converted to verbs. ‘Leverage’ is mercilessly used to describe how a situation or environment can be manipulated or controlled. Leverage should remain a noun, as in “to apply leverage,” not as a pseudo-verb, as in “we are leveraging our assets.” 

 

How to start a buzz word revolution?
A quick round of Buzzword Bingo soon raises everyone’s awareness of the issue and an embargo on some common clichés actually forces people to find real words to explain it in plain English.



Stimulus
Watch this video to see what one Tech company has done to ban buzz words.
http://www.youtube.com/watch?v=idI8YC2NsxI

 
And finally... just because I love this scarily accurate video about Teleconferences.



Tuesday, 10 September 2013

TV adverts - The hidden insight


Don’t get me wrong. I’m NOT one of those people who only watch TV for the adverts but I do count some of them among my friends. You know who you are….

Having said that I’ve started to watch the ad breaks with more interest and play a game I call ‘spot the insight’. It’s a game I’ve kept to myself for fear that the family will likely think I’ve finally and completely lost the plot!

I’m sure the occasional breakthrough squeal of delight when I’ve spotted a new only serves to alert them that Mum is well on her way there anyway.

However I digress….

I’m struck by the way many TV adverts today convey the deep insight they have about consumer behaviour.

It’s something every industry can learn from and is based on a simple principle and that is

‘Get to know your consumer better than they know themselves’.

How many times do you watch an advert and think ‘I do that’ or ‘That’s so true’.

 It’s a bit like watching a stand-up comedian. You know the ones who specialise in observational humour (finding the humour in aspects of our everyday life). We sit there and can relate it to our Mum’s, Kids, Husband’s even ourselves as we cringe with the hidden truth!

 Herein lies the essence of a great insight. Its usually based on a collection of connected observations which help to reveal a behaviour that once addressed by a brand can change the consumer behaviour.

So here are the fruits of my spot the Insight game to share and enjoy:

My Top 5

 1.    Andrex

Their Master Stroke has been to give a title to their consumer Insight. They all it ‘Rollerphobia’. You can even take the test on their website to see if your household is suffering from it.

Here's a link to their TV ad.


 


2.     Boots – Christmas brought to you by the girls. 2011


An old advert but still a favourite. How true is this ad? Women want every Christmas to be better than the last, The pressure is on to make every detail the best it can be. While, sorry guys’, you hardly notice it even Christmas.

 3.    Thompson Holiday


Reminding us all to take time, for a holiday, for family. Even more moving as its spoken by a child. It could be our children speaking to each one of us.
 

4.    Carex


Because we’ve all done this at some point in a public loo.

 
5.    MacDonalds

Dave TV ad


The insight started with how many separated Dads end up taking their kids to MacDonald's on a Sunday and ended up with this happy story. Touching but not sure how many more burgers they sold off the back of this.


 

Whats an Insight?

A great insight reveals a deep understanding of attitudes, beliefs or behaviours that connect at an emotional level. It provokes a clear response with a consumer and when leveraged by a brand can provoke a change in said consumer behaviour.

Tuesday, 3 September 2013

Simple ideas are the best!

Thanks to a friend of mine in Turkey who recently shared this with me.

This little story from South Korea really proves the point that even the simplest of ideas can have an impact.
When we think about Innovation the usual suspects spring to mind, Google, Apple  and the like. However not all innovation has to be BIG and disruptive.

This clip tells the story and is well worth a watch.



The Problem?
South Korea a country devoid of oil with one of the worlds highest gasoline consumptions. Car use is increasing, fuel costs are rising, parking spaces are scarce and people are getting frustrated. Its estimated that an average car driver living in Seoul will drive on average 15KM per month to find a parking space!

The solution & Impact?
S-Oil one of four oil companies in South Korea came up with the 'Here Campaign' to save oil. Yes, I know what you are thinking - is it all a PR stunt?

However the facts (whatever the motivation) speak for themselves. In one day trialling this simple idea (its all about signalling free parking spaces with a balloon) saved 23 litres of fuel. Just imagine what this idea, implemented on a large scale could achieve across Europe.

The company gave a its customers the impression that they are actually saving them oil, time & money.  Nice simple solution, nice little marketing spin too!