Here are just a few real life stories to act as stimulus along with a couple of ways you can stay fresh with new experiences to get yourself sparking with new ideas.
Shell – ‘Getting inspiration in the most unlikely places’.
The bendy straw drill - A nice you tube video (based on true events) that shows how a simple drinking straw led to a new methods of accessing oil more cleanly. http://www.youtube.com/watch?v=KOn-UGk1RgA
Virgin Galactic –
Air New Zealand – How ‘Aerobics’ stimulated a very different pre-flight safety movie.